Mobile Research: Tablet usage soaring

Originally uploaded by @gletham GIS, Social, Mobile Tech Images

Some noteworthy observations from the report:

• Tablet usage is up 84 percent since Q4 2010.


• iPad, Android and Windows Mobile 7 gain market share in the U.S. and U.K.


• Sixty-six percent of consumers prefer shopping for a $50 dollar item at a regularly visited store if within 5 miles


• 73 percent of males make purchases on their mobile devices compared to 61 percent of females



• Tablet usage is up 20 percent, smartphone usage is up 24 percent and by comparison, laptop usage is down 10 percent


• Consumer purchase intent is 50 percent higher for smartphones and/or tablets compared to laptops over the next six months


• Adults 24 years old and under are more likely to purchase a smartphone and/or laptop in the next six months while adults between the ages of 25 and 44 are more likely to purchase a tablet


• Electronics, retail, entertainment and travel are the most frequently purchased categories


• Re location data checkin, 35 percent feel positive toward it, 35 percent either do not like it or understand it, while 30 percent do not care about checking in


• 39 percent of males claim that they "like" or "love" checking in while only 30 percent of women feel that way about checking in


• U.S. and U.K. both saw a drop in market share with the iOS

See More - New Trends in Location and Mobile Data Unveiled in JiWire Mobile Audience Insights Report
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