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06.24.10
The iPad Can Help Every SEM
By
Kevin Gibbons
Last weekend I finally convinced myself to buy an iPad, after a few weeks of trying to figure out if I actually needed one.
I know I'm not the only one - and there's probably a lot of people in the search industry who are currently contemplating the same decision, so I'm sure you'll appreciate a few extra reasons you convince yourself that an iPad is essential!
1) How do you advertise on an iPad?

This is a question I was asked last week. The right answer may be that they don't need an iPad app and they don't need to think about marketing any differently just yet. But as a search marketer you should be aware and able to respond to your client, letting them know how the iPad may potentially change the game.
2) Why doesn't your clients great flash-based site not convert as well on an iPad?!

Continue reading this article.
About the Author:
Kevin Gibbons is the search engine marketing consultant based in the UK.
http://blog.seoptimise.com
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